Cure For Litter

Youth Led Awareness Campaign Design Revitalization 

While the Region Of Waterloo has invested lots in physical signage on park trails, roads/highways, garbage bins, and a poster design campaign that looks to be from Circa 2007. In June of 2025, the KW Youth Climate Council received $6500 in Funding through the City Of Kitchener Youth Climate Action Fund to revitalize this campaign, enhancing its digital and physical presence. 

By updating the campaign’s messaging and design, the initiative will use art as a medium to inspire social change and raise awareness about littering. 

The project will involve creating more engaging, modern visuals and expanding the campaign’s reach through various platforms, such as bus billboards and public spaces, and social media content, to grab attention and encourage community action against litter.

If you're interested in offering your support or being apart of this project initiative in any capacity scroll down to learn more! 

Old Campaign Posters

While we can all admidt these posters are well intentioned attempts to raise awareness and guilt-shame people into not littering, they ultimately all follow a very similar format, and in todays design culture lack the necessary visual "punch in the face" that will turn heads or make people stop to think. They depict these hypothetical personas of people who litter; The Flicker, The Foul Shooter, The Wedger, The Undertaker, The Incher, all be it very creative, but not very realistic or contemporary. 

Proposed Redesign

Our campaign will involve removing the individual from the visuals of the poster, and instead will place emphasis on the objects and waste found at community clean ups and the art/artifacts created from it for our Sustainable Art Exhibition - Marks Of Humanity. Below are three samples of the visual direction and messaging for the campaigns redesign. 

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